Best Selling Trucks in Australia
Isuzu has led the Australian truck market for 37 straight years. Here is what the 2025 sales data actually shows, segment by segment — and what it means when you are shopping used.
The Australian truck market sold 45,191 new heavy vehicles in 2025 — the third-best year on record, according to the Truck Industry Council. That figure is worth holding onto, because it is the pool that becomes the used market three to seven years from now. What sells new decides what you can buy second-hand, how many of them there are, and how easy it is to get a part on a Friday afternoon in Dubbo.
The 2025 numbers
Isuzu finished 2025 as market leader for the thirty-seventh consecutive year. Thirty-seven years is not a winning streak, it is a structural position: it means that across almost every category of Australian business that runs a truck, the default choice has been an Isuzu for longer than many operators have been driving.
In the heavy-duty segment the order is different:
| Segment / brand | 2025 units | Note |
| Total market | 45,191 | Third-best year on record (TIC) |
| Heavy duty | 14,297 | Prime movers and rigid heavies |
| Light duty | 13,712 | Where Isuzu is strongest |
| Medium duty | 5,482 | The smallest of the three truck segments |
| Vans | ~11,700 | The balance of the total |
| Kenworth (heavy duty) | 3,347 | 23.4% of the heavy-duty segment |
| Volvo (heavy duty) | 2,326 | Second in heavy duty |
| DAF (heavy duty) | 611 | 4.3% of the heavy-duty segment |
Why light duty and heavy duty behave like separate markets
Light duty and heavy duty sold within a few hundred units of each other in 2025, which surprises people. They are not competing for the same buyer. A light-duty truck is bought by a business that has outgrown a van — a builder, a florist, a parcel run, a council. A heavy-duty truck is bought by a business whose entire economics are freight. The first decision is about the smallest thing that will do the job; the second is about cost per kilometre over a million kilometres.
That difference shows up in the used market. Light-duty trucks come off lease in volume at four to six years with modest kilometres, so there is genuine choice and prices cluster tightly. Heavy-duty trucks are run until the operator has extracted the value, so a used prime mover is a much wider spread — the same model year can vary by a factor of three depending on kilometres, driveline and whether it did line haul or local work.
What this means when you are buying used
- Volume is a feature. A model that sold in thousands has a parts supply, an independent workshop that knows it, and a resale market when you are done. A model that sold in dozens does not, whatever its merits.
- Market leadership does not mean best for you. Isuzu leads because it fits the widest range of jobs, not because it is the right truck for every job. A long-haul operator who buys on Isuzu's reputation in light duty has drawn the wrong conclusion from the right data.
- New-sales rankings tell you nothing about condition. The truck in front of you was maintained by a specific business. That fact matters more than its badge.
- Watch the segment, not the brand. If you need a 26-tonne rigid, the heavy-duty rankings are your market. The light-duty leaderboard is irrelevant to you.
What is actually advertised right now
New registrations and used availability are different things. Below is what dealers are advertising on this site as at today, by make — read it as supply, not popularity.
Trucks currently advertised, by make
Counted from live dealer listings, updated as we re-crawl. This measures how many are for sale, not how many were sold.
Read from our index on 10 August 2026 · 1,504 matching listings · median asking price $115,950 · $550 to $995,000
| Make | Listings we index | Median asking |
| Hino | 289 | $83,500 |
| Fuso | 170 | $140,450 |
| Iveco | 160 | $143,800 |
| Isuzu | 119 | $84,700 |
| Suttons | 84 | $100,172 |
| Volvo | 75 | $165,000 |
| Kenworth | 71 | $173,000 |
| Freightliner | 65 | $150,000 |
| Mercedes-Benz | 65 | $119,990 |
| Detroit | 48 | $128,500 |
| Cummins | 36 | $64,990 |
| New | 31 | $47,900 |
Recently listed trucks
Read from our index on 10 August 2026 · 1,504 matching listings · median asking price $115,950 · $550 to $995,000
Sources
- Truck Industry Council new heavy vehicle sales, full year 2025, as reported by Big Rigs, 8 January 2026: total 45,191 units; heavy duty 14,297; light duty 13,712; medium duty 5,482; Kenworth 3,347 (23.4% heavy duty); Volvo 2,326; DAF 611 (4.3% heavy duty); Isuzu market leader for a 37th consecutive year.
Figures describe calendar year 2025 and are not updated in real time. Our own inventory counts above are live.
Common questions
What is the best selling truck brand in Australia?
Isuzu, which finished 2025 as market leader for the thirty-seventh consecutive year according to Truck Industry Council data. Its strength is concentrated in light duty. In the heavy-duty segment Kenworth led with 3,347 units, or 23.4% of that segment.
How many trucks are sold in Australia each year?
The Truck Industry Council recorded 45,191 new heavy vehicle sales in 2025, which it described as the third-best year on record. That total includes vans alongside light, medium and heavy-duty trucks.
Does the best selling brand hold its value best?
Not automatically, but volume helps. High-volume models have deeper parts supply, more workshops familiar with them and a wider pool of buyers when you sell, all of which support resale. Condition, service history and kilometres still move the price far more than the badge does.
Looking for something specific?
Search live stock from Australian dealers, or work out what a repayment looks like before you start.